Coming to Chicago - April 13-15, 2026
Hyatt Thompson Chicago
Please see FAQ on the registration page for recommended arrival and departure times
Countdown to Evergreen Elevate
The Operator's Playbook for Unprecedented Value
Founders, are you ready to move past theory?
Elevate 2026 is “Built For You. By Us.” It is the MSP industry’s premier, sponsor-free event focused exclusively on maximizing enterprise value.
This is not another conference; it is a platform for field-tested wisdom shared directly by operators of Lyra Technology Group, who have been there, done that, and are actively scaling and leading in the MSP space right now.
Your Mandate: Actionable Value Creation
We cut through the noise with no pitch, just proof. Our singular focus is on the tactical how: what concrete systems, financial levers, and processes your team must execute when the rubber hits the road to build enduring success.
If you are serious about refining your leadership, mastering key financial levers, and building an organization truly worth more money, you need to secure your team’s spot at Elevate 2026.
Secure your spot and get the proven playbook.
Agenda
| Time | Topic | Presenter |
|---|---|---|
| 8AM-9AM | Breakfast and Networking | N/A |
| 9AM-9:30AM | Opener: State of the MSP Industry & Evergreen | Craig Fulton & Sydney Hockett |
| 9:30AM-10:30AM | The Next Frontier for MSPs: Age of AI | Elliott Hyman |
| 10:30AM-11AM | Break | N/A |
| 11AM-12PM | Lyra Golden Scorecard: Metrics to Drive Improvement in Your Business | Marlena Slowik & Mario Arjona |
| 12PM-1:30PM | Lunch and Networking | N/A |
| 1:30PM-2:00PM | Succession Planning: Lessons from a Founder | Lloyd Wolf |
| 2:00PM-2:45PM | Leaning on Data to Manage a $50M MSP | Brent Williams & Hassan Riaz |
| 2:45PM-3:15PM | Break | N/A |
| 3:15PM-4PM | Hiring a Sales Leader: Learnings from Hiring 100+ Growth Leaders for MSPs | Jake Gregorich & Lucas Reid |
| 4PM-5PM | Lyra CEO Panel: Experiences Operating in the Lyra Family | Mike Ruter, Haris Anwar, John Thompson |
Guest Speakers
Craig Fulton
Sydney Hockett
Elliott Hyman
Marlena Slowik
Mario Arjona
Lloyd Wolf
Brent Williams
Hassan Riaz
Jake Gregorich
Lucas Reid
Evergreen Elevate 2025
Hear from the attendees on why those chose to attend Elevate
The Operator-Led Agenda: Tactical Levers for Growth and Value Creation
Elevate 2026 is where highly effective MSPs come together to achieve tactical, ambitious goals across six critical functional areas.
I. Financial Value Creation & P&L Management: This track focuses entirely on the levers to pull that make the business worth more money.
- The Elevate Scorecard Session: We unveil the KPIs and metrics that Evergreen and Lyra believe are most critical for maximizing MSP valuation and why.
- Value Creation Levers Deep Dive: A tactical session on actionable improvements in vendor negotiations, P&L management, and service desk efficiency that immediately boost margins and valuation.
- Recurring Revenue Mastery: Focused content on strengthening the foundation of your business: optimizing contract terms, driving expansion through cross-sell and upsell, and methods for reducing customer concentration risk.
II. Operational Efficiency & Customer Experience: Build a resilient, scalable business foundation that delights customers.
- Scaling Smartly: Walk through the systems and operational build-out developed to maintain data quality and integrity across a large, integrated MSP business.
- Operational Excellence Session: Practical ways to improve internal efficiencies that drive better customer experience and long-term scalability.
- Service Desk Deep Dive: Specific strategies to optimize your service desk for speed, quality, and profit.
III. Sales & Marketing: Talent, Process, and Compensation: Attracting clients and top talent requires a world-class go-to-market strategy.
- Sales & Marketing Blueprint: A comprehensive session covering the best practices for talent acquisition, optimizing sales processes, effective management, and designing impactful compensation plans.
- Lighthouse Program Overview: Get an insider’s look at the successes and learnings designed to elevate customer growth by identifying one client and centering services around them, then expanding outwards from there.
IV. Talent Management & Leadership: Your people are your ultimate multiplier. Learn to lead, compensate, and retain the best.
- Building a Winning Team: Dedicated session on compensation strategy, leadership development, and cultivating a high-performance culture that retains top-tier talent.
V. Future-Proofing the MSP: What should MSPs be planning for in the next 3-5 years?
- Long-Term Planning Panel: An essential discussion on the strategic roadmap for navigating the future of AI implementation, evolving cybersecurity compliance, and the changing competitive landscape.
- The AI Split: Internal Efficiency vs. External Revenue: How to use AI for internal operations vs. productizing AI services for clients.
- Case Study: Generating Revenue with AI: Hear directly from our leadership about their successful models driving tangible AI revenue.
VI. Unfiltered Stories: The Operator Panel
- Real Talk: A candid, unscripted panel discussion featuring operators and former sellers sharing real, unfiltered stories from the M&A journey, integration, and life post-transaction.