Reed Goddard, M&A Professional at Evergreen, joined the Twins Talk Tech Leadership podcast live at Beyond 26 to talk about what’s driving MSP consolidation and, more useful for owners, how to build a business worth buying. His throughline: an acquisition is never just about spreadsheets and multiples. For most founders, selling is the largest financial decision of their lives and an identity decision too, since their name and logo carry a legacy built over decades. That is what drew Reed to Evergreen’s permanent-hold, decentralized model, where founders and their teams keep steering the business rather than getting folded into someone else’s brand.
Reed also gave owners a straight answer on how to maximize value ahead of a sale. Run the business today as if you were selling tomorrow: cut the tools you are not using, know your margins, and tie your team’s incentives to the numbers that matter. Keep expanding your service offerings so you stay the first call when a customer thinks about technology. And take AI seriously now, because the MSPs building real AI services and internal efficiency into their operations are the ones that will command stronger multiples at exit. For owners who want to see how Evergreen’s operators approach all of this, Reed pointed to Evergreen Elevate, the company’s free, vendor-free value-creation events heading to the UK and APAC after drawing more than 100 MSP owners in Chicago this spring.
Listen to the full podcast below: