Recorded live at PAX 8 Beyond 2026 in Salt Lake City, this MSP Chat episode with Rich Freeman features Elliott Hyman, CEO of Lyra Technology Group, the MSP platform within Evergreen now spanning roughly 120 businesses across seven countries. Elliot walks through how Lyra is putting AI to work, from organic productivity gains that added $2.2 million in recurring revenue last year with no incremental headcount, to a mid-seven-figure investment in AI operations across a handful of “frontier” businesses. He makes the case for becoming a managed intelligence provider, the emerging bifurcation between MSPs who figure out AI on a reasonable timeline and those who get displaced, and why the real momentum has only picked up in the last 8 to 12 weeks.
The conversation gets practical on what matters to customers: automating repetitive administrative work, surfacing data that small businesses already have but never look at, and vibe coding bespoke software that solves real problems on a shorter timeframe. Elliot also shares Lyra’s playbook for building early reps with high-trust clients at discounted rates, treating the work as education rather than sales, and the open question hanging over the whole channel. With customer headcount starting to decline at healthy, growing businesses for the first time, the traditional per-seat model is under pressure, and nobody has settled on what replaces it.
Listen to the full episode below.